Global Sneakers Resale Market is segmented By Product Type (Low-Top Sneakers, Mid-Top Sneakers, High-Top Sneakers), By End Users (Men, Women, Unisex, Kids), By Brands (Adidas, Nike, Jordan, Reebok, Yeezy, Converse, New Balance, Others), By Price Point (Luxury, Economic), By Distribution (Online Marketplaces, Consignment Sellers, Social Media, Sneaker Events), and By Geography (North America, APAC, Europe, ROW).
Global Sneakers Resale Market was estimated at $10.6 Billion in 2022 and shall reach a revenue of $51.2 Billion by 2032, growing at a CAGR of 16.4% during the forecast period of 2023 to 2032.
The Sneaker Culture is spreading like a wildfire because of the exclusivity it offers. Sneaker enthusiasts, more commonly called the ‘Sneakerheads’, are a community of people who have a passionate love of collecting sneakers, they often pay premium price for a pair of their choice, leading to a thriving secondary sneaker market. The rise of social media has played a significant role in creating hype around the sneaker culture. Many of the celebrities and influencers are also seen fueling the demand for limited edition and rare sneakers. People are also more inclined towards sustainability and circularity in the fashion industry, which acts in boosting up the buying and selling of
pre-loved sneakers, further increasing the mobility in the used sneaker resale market.
Transparency and Authenticity – the two pillars of success of a Resale Company
StockX and GOAT are two of the well-established brands in the Sneaker Resale Industry. StockX, a Detroit-based company, founded in 2015, is trusted for its authenticity and transparency towards its customers. The website provides a unique ‘stock market’ concept-based platform, which allows its users to buy and sell sneakers anonymously and transparently. StockX even verifies the authenticity of the product before listing it to the official website.GOAT is another recognized reseller, which has its own mobile application and website which lets its users to perform the transactional process. It also provides a unique feature called the ‘GOAT Clean’, which is a cleaning and restoring service for used pairs. Flight Club, which is a consignment store specializes in new, limited edition as well as pre-loved sneakers from known brands like Nike, Adidas and Jordans. The prioritize authenticity and are also branded as one of the best resellers for the most unique hype-sneakers in the market. Moreover, Sneaker Events are gaining popularity, as they provide a space for sneaker enthusiasts from a common region to come together, have a look at each other’s collection and even trade them after ensuring the trust and authenticity. Authenticity of a streetwear product helps in preventing any kind of fraud and results in coming up with a fair pricing strategy for the product in the sector.
Evolution of the Sneaker Resale Market in Developing Nations
The growth of the sneaker resale market is being driven by a combination of variables. An easy access to online marketplaces has made it significantly simple for the consumers to reach international brand sellers. The hype around sneaker trading market and the special edition launches due to social media and Influencer marketing steers the wheel for demand of Sneaker Resellers in developing nations. Online communities feel a sense of inclusivity and thus the culture of streetwear has created a network of sneakerheads who are willing to pay high prices for rare and exclusively launched sneakers. Moreover, the Sneaker Flipping Market plays a major role in sustainability and repurposing of second-hand pairs, which might have end up in landfills thereby extending the life of the sneakers.
Rewriting the Rules of Investment
The Secondary Sneaker Market has become a global cultural movement over the past few years. The success of the sneaker industry and its growing revenue is owed to millennials and Gen Zs who see the sneakers market as a mode of self-expression, freedom of opinion and belongingness to the society. The industry has already become a billion dollars space, where multiple trading platforms and resellers are bagging high valuations. Companies are making weighty investments and indulging in acquisitions to gain the maximum market share in the industry. For instance, about a year back in October 2022, GOAT integrated the operations of Grailed, a streetwear fashion site. The young crowd with sufficient disposable income at hand, are making investments on collectible sneakers and rare pieces as they would invest in stock market. Limitation is the most important aspect of a hype-kick, the fewer the pairs of a sneaker the more will be the demand and the person is likely to pay a premium to own that pair. Sometimes, people also like when a story is attached behind the making of a sneaker, for instance the story of a musician, sports player, or artist. Jordy Geller, from South Florida is known to be the Guinness World Record Holder for largest number of sneakers in his possession, he thinks of them as an even more crucial investment than gold.
Deadstock in the Right Hands is New Stock
Deadstock, as the name suggests, is the stock that is old but never got sold and is in new condition. So, it accounts for those pieces that never got picked up by anyone and ended up being stored in a shop, until they became vintage and gained value over time. These pairs are considered to be gold by the sneakerheads, and are often purchased by renowned e-marketplaces like StockX and GOAT, which then sell them at a premium. The look and sentiment of an untouched shoe from decades ago is not the only appeal, sneakerheads also value the original packaging and accessories that add to its eternal charm. These retro pairs, if needed are provided with required care and revamping by the resellers to put them out in the market for sale.
Regional Landscape of Sneaker Resale Market
The Sneaker resale market share is dominated by the countries of North America, United States taking the highest place where cities of New York, Los Angeles and Chicago have an active sneaker marketplace and customer base. The Europe market is smaller than North America’s but still prevalent and growing significantly. Several boutiques and resellers have emerged from cities of London, Paris, and Berlin; because they are home to a strong sneaker community. The APAC is an upcoming market and is expected to potentially boom in the coming years. Countries like China, Japan, India, and South Korea have a blooming sneakerhead community as there is a steep demand for both international and local brands. In the middle eastern part of the world, people in countries like UAE and Saudi Arabia have high disposable incomes and a desire for owning luxury goods, and thus these are prospering markets.
Sneaker Resale Industry - Competitive Landscape
Stadium Goods is a leading secondary sneaker resale platform specializing in rare and limited-edition pairs and has partnership contracts with renowned brand like Nike and Adidas. StockX and GOAT are two of the other major market players in the industry. Both are resellers with strong online presence and authenticity driven websites, that helps in connecting with a stable audience. Flight Club, recently acquired by the GOAT Group, is also a secondary sneaker market player, found in 2005. It is established as a premium dealer for both customers and consignors who want to bid and purchase their sneakers. The company even has physical stores spread across New York city. eBay functions as a peer-to-peer platform, where people from around the world can connect over to the other side to buy and sell sneakers through a safe and secured portal. It charges a minimal fee for uploading and selling of an item through its portal.
Recent Strategic Developments
•In May 2023 and August 2023, eBay will be launching its first Sneaker Academy - a digital mentoring and networking program which aims at providing young entrepreneurs from backward communities with the skills to run a successful online sneaker business
•Mid-tier brands like Hoka and Salomon are becoming increasingly popular among sneakerheads as they tend to add some variety to their collections and explore shoes outside the hype sneaker space.
•On April 13 2023, Adidas made a fresh launch of Golf Sneakers designed especially for the golf terrain featuring a water-resistant microfiber to suit a golfer’s needs
•In October 2022, Sneaker Resale Site GOAT acquired the peer-to-peer streetwear site Grailed
Years considered for this report
• Historical Years: 2021 - 2022
• Base Year: 2022
• Forecast Period: 2023-2032
Sneakers Resale Market Research Report Analysis Highlights
•Historical data available (as per request)
•Estimation/ projections/ forecast for revenue and unit sales (2022 – 2032)
•Role of Trading Platform
•Growing demand for Collectibles
•Importance of Authenticity
•Consumers’ trends and preferences
•Sneaker as an Investment
•Integration and Collaboration of Companies
•Supply Chain Analysis
•How resale companies are overtaking the manufacturers
•Regional Market Segmentation
Sneakers Resale Market Segments
By Product Type (Revenue, USD Million, 2022 - 2032)
By End User (Revenue, USD Million, 2022 - 2032)
By Brands (Revenue, USD Million, 2022 - 2032)
By Price Point (Revenue, USD Million, 2022 - 2032)
By Distribution (Revenue, USD Million, 2022 - 2032)
By Geography (Revenue, USD Million, 2022 - 2032)
Sneaker Resale Market Companies
Resale Market Players
Available Versions of Sneakers Resale Market Report:
US Sneakers Resale Market Research Report
South Korea Sneakers Resale Market Research Report
India Sneakers Resale Market Research Report
China Sneakers Resale Market Research Report
Japan Sneakers Resale Market Research Report
APAC Sneakers Resale Market Research Report
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